How to write a script with stylistic resources that will highlight you as a communicator?


The speech

As we have explained in previous articles, all public appearances that predict a speech should be prepared, may it be our self-presentation, our confidence and our way to act, but also the script preparation that will serve as a conducting wire throughout our speech.

The word speech in the dictionary is defined as: all the situations that involve the communication within a certain context, and it´s associated to who speaks, to whom we speak to and the topic about which we speak.

Thus, not only public speaking moments that include an evaluation are considered within the definition of speech. There are several contexts for which we need to prepare our speech:

  • Ceremonies

It is our sister´s weeding, we want to do a beautiful speech that grabs many different moments we have lived together. We should prepare all the situation in order to project a good image.

  • Academic Moments

We are sharing ideas for an academic project, I should provide my opinion and provide solid support, justifying it.

  • Academic evaluations

It is fundamental to dominate our speech´s theme, may it be in the presentation stage, or already in the questions and answers stage.

  • Job interviews

I want to be hired by this company and as such I will be prepared, may it be in terms of knowledge, the position or the company, as well as select the skills that better adjust to that role´s application.

  • Familiar speech

I want to strongly defend an idea, I should know what I am talking about and how I talk about it. I should have subject knowledge.


All these moments correspond to public appearance, however not all of them predict specifically a script, as some of them correspond to unexpected situations. However, when we become aware of the best way to communicate, verbally and non verbally, in video or text, we feel much more safe whatever the situation that may arise.


Stylistic resources – which? How to use them? 

We have several ways of enriching our performance as communicators, and the use of stylistic resources really is an excellent tool to captivate our audience and to turn our speech much more interesting and fluid. However, as we have explained previously, preparation is too important to leave everything for the last minute. We should prepare our speech with time, using these stylistic resources.

The use of stylistic resources when communicating in front of an audience provides dynamism to our presentation and captivates the audience.


The script can and should be prepared to guarantee a higher confidence in the transmission of our key-ideas. By being able to involve the audience in a plot with characters in a narrative structure, we can tell an involving story, in which we use stylistic resources to make our speech truly interesting.

  • Personification;
  • Hyperbole;
  • Metaphor;
  • Antithesis;
  • Rhetorical Question;
  • And so many others;

From the moment we know the stylistic resources that best adapt and that we want to use within our speech, we can start to prepare the script already with them, in order to reinforce our message. They are strategies that we can apply to the speech in order to provoke a certain reaction in our audience.


”The stylistic resource is a strategic way of expressing an idea or translating creatively a certain reality.”


People connect with stories, to comparisons, to exaggerations, they get intrigued with questions that are left open and even confrontation with opposite ideas make people think. In this sense. the use of these stylistic resources will be a very positive aspect for our presentation! We ca make a difference and be able to impact our audience, who will remember our presentation!  

Script preparation should be done in an organized and reflected way, in order to create fluidity in the transmission of our ideas during our speech.


Lets see an example of how we can use each one of the resources and what they are / represent.



Attributing sensations, feelings, behaviors, characteristics and/or human qualities to everything that is not human.

  • The sun woke happy
  • It was so hot that even the statue was sweating.
  • My house was super happy when I arrived.
  • My computer became anxious with so may articles left to read.

I do not need to specifically use famous examples / created on the internet, I can and I should create my own original sentences, having as basis the context of my presentation, my experiences and my knowledge.



Express our idea in an exaggerated way, for example, to describe ourselves initially in a job interview for an institution with which we really want to work with, and also other situations.

  • ”I cross oceans looking for solutions”
  • ”I will go until the end of the world to enter this master”
  • ”I will never stop to try to win this contest.”
  • “I would run unending marathons to reach a professional goal that everyone would tell me would be impossible to reach.”

Hyperbole is a very used stylistic resource to transmit the idea of intensity as means of expressing intentional exaggerated expressions. The goal is to dignify or diminish exaggeratedly the truth about facts.


In a strategic way, and though a subjective comparison, this stylistic resource allows to approximate two different entities through a similar characteristic between them. Lets see how we can apply this metaphor in an introduction of an academic thesis defense project such as a master thesis:

“First of all, I would like to emphasize that this project was a labyrinth, in which the exit seemed to be impossible due to the several perspectives that the analysis of my data presented. Within this labyrinth where I found myself, I had to question several times if I would give up on finding the exit. But I was sure there was an exit, and as such, I did not stop walking until I found it.”



On the other hand,  the antithesis – exposition of opposite ideas – can also be used in order to captivate the audience with which we want to communicate with. Lets suppose we are in a journalistic interview, in which we are presenting our company in the real estate sector, that supports people looking for houses at low prices. We could start the speech in the following way:

“Our company understood from the beginning that finding a house at a good price is a light in the dark. Increasingly, landlords tend to see touristic renting as more viable option, and thus renting at permissive prices seems to be, by itself, unreal.”

Here, light in the dark transmits the idea that it is in fact difficult to achieve. There is no light in the dark, which means it is something supposedly impossible.


Rhetorical Question

The last stylistic resource here presented is the rhetorical question (formulation of an interrogative sentence without an answer being expected) has been already highlighted in the last article that refers to message supports in the transmission of ideas.

A rhetorical question aims to:

  • Express a social critic;
  • Stimulate the listener to reflect;
  • Educate the listener;
  • Emphasize on an idea;

Lets see how the rhetorical question can be applied as an introduction to a specific script for a personal presentation speech as a young person today.

A rhetorical question does not predict or ask for an answer. Normally whoever does the question knows already even the answer, but its intention is to make the audience reflect about the question.

For so many youngsters, as part of a generation that lives surrounded by digital in the smartphone, there is evidence of a need to share content every time a trip is made. ”What is the sense of travelling, if I am not sharing where I was and what I did?”

Here are several resources that we can use from an initial stage of script preparation and that will certainly enrich our speech. By turning our speech more dynamic, complete and impactful, we will be able to conquer the attention of our audience and make a difference. Use them!


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