In today’s article we talk about how we can effectively conduct webinars as successful communicators.
In the digital reality we live in today, the need to promote our professional know-how is essential. Whether to represent our brand as entrepreneurs or our projects as freelancers, but even for corporate team members, conducting webinars becomes an increasingly necessary and recurrent practice.
Unlike attending events where there is already a structure and logistics planned for the speaker to deliver his speech, in the case of webinars, our responsibility as communicators has a more independent planning component, in which the host has to ensure the best conditions for the production of the same, in order to create an impact with the audience.
As such, it is necessary to consider some aspects that help the speaker to ensure maximum effectiveness from the moment of planning the webinar, and also considering the moment of the e-event itself, as well as the post-webinar.
- • First, it is important to point out that the tools currently used to conduct webinars, namely Zoom, Google Meet or Microsoft Team, are just some of the tools available on the market, and are often inadequate for the needs of a top quality webinar.
When we think of tools like Livestorm, Demio or Webinar Jam, the price factor should be highlighted. Platforms that have been specially developed for conducting professional webinars have an associated cost, which varies greatly by platform.
We are not talking here about tools that can include a larger number of participants, but true e-conferences where online is adapted in the most efficient way.
The big difference of an excellent webinar platform, when we talk about the integration of dozens or hundreds of participants, is the fact that it privileges the host or hosts in relation to the features that they may have at their disposal to interact with their audience.
We now know that the effective use of pools where the hosts themselves can post questions, or the possibility for participants to ask questions during the webinar in a specific section for that purpose, are essential to keep the audience engaged.
But we must also take into account the possibility that the e-event has to be recorded automatically, and this same recording becoming available, both for us as entrepreneurs or freelancers, as well as for the participants.
All these features mentioned have a great purpose:
- • help the speaker communicate more effectively
- • provide the ability of having a return over the investment, whether this investment in terms of time or economically, considering there was a paid subscription involved.
Communication is done in three phases:
- • Firstly, before the webinar, we must ensure that the landing page that sends participants for registration has all relevant information included to attract these users. There must be clear information about the entity that provides training to the participants, as well as a detailed explanation of the topics to be covered during the e-event. The sharing of links on this landing page, which is, in a way, a digital invitation, must include links that refer to the web pages of entities (in the case of companies) or individuals (in the case of freelancers), as well as images that help illustrate that same digital invitation.
On the event page itself, hosts should launch multiple choice questions previous to. the e-event, to be able to gather information that is relevant at the time of the webinar, as well as create greater interaction with participants.
- • Having ensured the participation of an efficient number of participants to carry out the webinar, we must in a second moment, during the webinar, choose a background that helps to emphasize professionalism. Bckgrounds such office environment, or otherwise if possible, a neutral background such as a white wall are recommended.
Presenting a webinar in an informal environment such as a bedroom, a kitchen or even a room that is not properly tidy will not contribute to the speaker’s reputation.
We should therefore think about the background carefully.
In addition, during the webinar we must ensure good lighting, as well as a quiet environment. Our communication, whether verbal or non-verbal, is key to the success of the webinar. While there may be presentations and interactions with attendees, the foundation of success lies in hosting the webinar. Hence, lighting allows us to observe the speaker, analyze his non-verbal communication, which must meet the aspects that have already been mentioned in previous DMT blog articles.